UNLOCKING THE CREATIVITY, DESIGN A PROCESS

Do you need help building marketing campaigns supported with effective and practical sales plans.

Through our effective coaching tools we help you

  • Identify the customer relevant features and benefits of your product and then develop your unique value proposition that is in context with market realities
  • Design sales plans that link directly to the customer and are focused on identifying individual client opportunities and working to develop sales effective, client focused, methods of communication.
  • At some stage the rubber must hit the road. At Marellen Consulting we assist our clients put in place strategic and tactical retail sales and account management programs that are supported by effective sales training & coaching.
  • And, importantly we will assist in the alignment of the different components and departments so that all stakeholders are focused on the achieving the sales outcomes of the enterprise.

MC Desktop
Your New Marketing System

You know there are customers out there looking for the value and the quality you offer . . so how do you find them? How do you talk to them? How do you know when they are ready to buy?

Wouldn’t it be great to have a simple dashboard that brings all your marketing together, supported by a team that knows your business and provides the support you need?

Thats where MC Desktop can help.

Suitable for a wide variety of applications including: Retail and B2B. MC Desktop can monitor social media campaigns, email campaigns, direct mail, walk in traffic, special promotions and many others. MC Desktop lets you monitor the performance of all your marketing activities on the one screen and see which ones are delivering the enquiry your business needs.

We work with:

  • Agribusinesses
  • Automotive Dealerships and Service Centres
  • Club & Organisations
  • Retailers
  • Manufacturers/Wholesalers …… and more

We use the following processes, designed to get the best possible result from a marketing investment

Business Analytics – Data collection and Market research are key planks to developing a successful marketing plan. Our partnerships with key researcher Qual-Data provide our clients with the latest market and customer information. We are also involved in facilitating several market research services.

Strategy Development – This next step is focused on creating clarity of direction for the leaders, staff and customers alike. By understanding your personal and business vision, and then establishing the Goals and STRATEGY required to make the vision a reality is critical to developing a successful business development strategy.

Communication – Our team are expert in designing communication plans and content creation that identify and talk to the customers you want to talk to. The tools we use include

  • Electronic Direct Email (EDM)
  • Social Media
  • Sponsorships
  • Display and Event Management
  • Traditional advertising

So why can we do this?

With 30 years of experience across Australia, SE Asia and the South Pacific, our experience includes working for large multi-national corporations through to small start-ups. We have worked at both the corporate office level developing sales and marketing strategy, and ‘in the field’ territory management, delivering the sales number month after month. We continue to work in a business advisory role developing market analysis and strategy programs with some of Australia’s and Asia’s most innovative organisations.

MC Desktop, part of a comprehensive profit building system that delivers results

OUR SERVICES

MC Products and Services include:

Campaign development and management including

  • Social media strategy, creative and management, paid and/or organic posts
  • Google Ad-words,
  • Data base management
  • Electronic Direct Mail strategy, creative and management, on your system or ours.
  • Campaign reporting
  • Media booking outdoor, print, radio and TV
  • Promotional material production

Brand, Advertising, Promotion and Relationship Management

  • Design, production and placement
  • Radio, print, EDM, Billboard/Mobile Billboards, Social Media, Photography, TV and online video.
  • Brand ambassador management
  • Sponsorship management

Training, Coaching & Management

  • Sales training and Coaching
  • Leadership Mentoring
  • Corporate development
  • HR Profiling
  • Contracted Sales Team Management

Point of Sale Promotional Material

  • Pull up banners
  • Banners (up to 1.4 x unlimited length)
  • Corflute signs
  • One way vision stickers
  • Vehicle wraps and signage
  • Building signage
  • Brochures design and production

MC Desktop

Marketing Services – The one stop marketing shop

  • Developing new markets
  • New product positioning & marketing
  • Developing sales processes & systems
  • Campaign development & management
  • New & existing sales staff assessment
  • Organisational alignment
  • Client specific sales proposals

For more information on marketing services      Click Here

Our process – The 4 Keys of Market Development Success

Marellen Consulting have developed 4 keys areas in which we work with you to develop a marketing program that not only delivers qualified customers ready to purchase, but ensures they have a purchasing experience that delivers total customer satisfaction. Our experience tells us that by focusing on each of theses four areas we cover all the important facets of developing a successful market or business development strategy.

Its about getting the water to the end of the row, our point of difference is we work with your team to develop a successful link from brand establishment, promotion and advertising right through to sales and customer service. That’s what we promise when we say we get the water to the end of the row.

4 Keys of Market Development Success are:

  • Community Engagement
  • Tailored Product
  • Delivering Extraordinary Value
  • Enhanced Customer Experience

For more information on our 4 Keys Process   Click Here