The world’s # 1 sales training product for Service Advisors, available in Australia NOW!

A great way to absorb Jeff Cowan’s PRO TALK methods is through our Onsite training.

Jeff Cowan’s expert trainer will train your staff at your dealership by coaching them each step of the way; critiquing, and role-playing with each of them individually.

Our Onsite training is the best option for receiving individual, hands-on training for any and all skill levels.

We will turn your Service Clerks into

Professional Sales Service Advisors, without pushing or selling unnecessary items and even without adding one more customer to your service drive or sending out one more coupon, by putting consistent processes in place and teaching your advisors an actual skill – the art of selling professionally.

With our Onsite training program you will see the below benefits and results with one training visit: (further results with additional visits)

  • Advisors will learn to professionally approach and greet the customer each and every time.
  • Advisors will learn a professional 4-point Walk-Around process and how to walk-around Every Car, Every Time® while at the same time reducing the write-up time to 7.5 minutes or less.
  • Advisors will be able to set the customer up for realistic expectations with the use of the Full Service Promise®.
  • Advisors will learn how to take control of the customer and the sale.
  • Customer survey scores will increase by managing customer expectations.
  • Advisors will learn how to ask proper diagnostic questions.
  • Advisors will close more sales and eliminate customer objections.
  • A process will be implemented that is consistent from Advisor to Advisor, Customer to Customer, and Store to Store.


The length of time we recommend for your dealership to have an expert trainer at your store is solely dependent on the size of your dealership, existing skill level of your Service Staff, and the type of results you would like to see. Dealerships typically have an expert trainer out every quarter. Others have a trainer out once a month, every other month, or just once or twice a year.

We will never recommend more training than is needed. Your Senior In-office Training Consultant, your Expert Trainer and most importantly, you—will decide what is appropriate for your staff. The diagram below is just an example of what quarterly visits might look like, depending on your store’s needs.

1st Onsite Visit

  • 4-point Walk Around- Every Car, Every Time®
  • Professional Approach and Greeting
  • Asking Diagnostic Questions
  • Taking Control of Today’s New Customer and your Workday
  • Service Advisor employee contracts
  • New Process becomes a way of life

2nd Onsite Visit

  • Building Rapport
  • Advanced Selling Techniques
  • Handling and Overcoming Objections
  • Professionally Presenting with our Six Step Benefit Based Presentation
  • Pay plans for your Service Advisors

3rd Onsite Visit

  • Additional closes and selling word tracks
  • Bundle Selling
  • Following up throughout the day
  • Telephone Sales
  • Scheduling the Vehicle

4th Onsite Visit

  • Delivering the vehicle
  • Additional closes and selling techniques
  • Becoming a Master Closer
  • Additional Telephone Sales

Why Choose Pro Talk You Ask?

Positive Customer Testimonials
Average Customer Sales Increase
Loyal Customers
Years of Industry Experience

Pro Talk Customer Testimonials

Our CSI, went from 853 to as high as 900, however we did end the month with an 881! Which is above the District, Area, National & the Region. That target seemed to be out of reach for a good while, but putting into practice what we learned from Pro Talk, have really made a huge difference.
Also, our store numbers, our quick lane advisor, went from 0.08 from July 1st. through the 7th. Went to 0.45 from the 8Th. to the 12Th. Then from the 13th. Through the 31st. went up to 1.08 customer pay labour. Also, the store total sales from 07/01 to 07/12 was $86,614.77, the gross profit was 47,467.66, and the average RO was 2.03. From 07/13 to 07/31, the gross profit was $128,481.24, the gross profit went up to $71,590.67, the average RO, and Customer pay went up to 2.50 hours per ticket.
Therefore, the total month end on Nissan only was $215,096.71 total sales, gross profit, $119,050.34, the average RO customer pay is 2.30 hours

Randy Chappell, Service Manager, Serra Nissan VW

you have a great program that is very applicable and works. Again, our ProTalk Expert Trainer, has been great to work with. His knowledge and delivery of the material is second to none. I truly respected his approach, and knowledge, a lot like in your videos, give the guest a realistic expectation and tell them what is going to happen before it happens.
Our ProTalk Expert Trainer told us exactly how training would work, demonstrated all the techniques with our advisors, coached me and my managers on getting the best from our team as well as letting us know that in order for this to work we have to hold our team accountable.
Like I have said before, in looking at some of the claims your company makes I was very sceptical, after our ProTalk Expert Trainer’s first visit I knew that the program would work if we held our end of the bargain up. The results we have achieved speak for themselves, I really cannot say how much respect I have for our ProTalk Expert Trainer, the job he has done, and the training he has provided, hats off to him.

Kyle French, Parts & Service Director, Planet Honda

ProTalk was a well worth investment. The increase we have seen in our service departments was far beyond our expectations. What we found is that within 90 days, quicker than anticipated, there was an average increase in our ELR of $15.00. We had an increase of average hours per R.O. of .5. There was an increase of $80.00 per repair order. We also saw an increase in our monthly CSI scores. The ProTalk process took us from doing zero walk-a-rounds to 85-90%. I wanted to let you know that this was well worth the investment to see the increases that we have seen, in a short amount of time.
The ProTalk Expert Trainer did an excellent job with our staff. He was extremely knowledgeable on the workings of a service department. He worked with our staff on a one-on-one basis. He helped them to become stronger in their work habits, communication and their sales ability. He also aided in overcoming any objections that customers may have. I sat through one of the training sessions, which helped clear up a lot of questions that I had about the ProTalk process. As previously mentioned, our overall goals were met in a much quicker time frame than anticipated and our staff has become more thorough in their responsibilities which aided the process as well.

John Cloninger, Service Director of Fixed Operations Cloninger Ford and Toyota